Belleza is a South African hair care brand created for every curl, coil, kink and wave.
See our range
From wash day to protective styles, the range is designed to nourish, soften, and help reduce dryness so hair feels hydrated, manageable, and ready to style.
With a wide portfolio of sprays, gels, shampoos, conditioners, relaxers, oils, moisturisers, and intensive treatments, Belleza gives textured hair the care it needs at every step of the routine.
Belleza is a high-performance haircare created for Afro, kinky, coily, and textured hair – with a deep focus on moisture, protection, and beautiful, healthy-looking styles.
Made for Textured Hair First, Belleza is a high-quality, accessible haircare and styling brand created for women with Afro, kinky, coily, and textured hair who want moisture, movement, and control without compromising on hair health.
Whether hair is natural, transitioning, or relaxed, Belleza aims to make it easier to detangle, smooth, define, and protect, so every style feels like a confident, salon-inspired finish at home. Deep moisture care for dry, brittle textures. Relaxer and after-care support for smoother, straighter looks. Oils, creams, and sprays that help protect styles and reduce dryness
Belleza offers a complete range of hair care products designed for everyday use and made for textured hair. Our shampoos, treatments, moisturisers, relaxers, and styling products are easy to use, accessible, and available in stores nationwide.
Each formula is created to help customers care for their hair confidently at home.
Within the group, Belleza sits alongside sister brands Top Notch and Ayur. Top Notch is recognised as a value specialist in hair colour powder, offering reliable, salon-friendly performance at an accessible price. Ayur completes the trio with a natural, Ayurvedic-inspired range of oils and treatments that focus on nourishment, scalp comfort, and long-term hair health.
Together, these brands create a well-rounded ecosystem for salons and everyday shoppers. From colour to care and restorative treatments, the group offers a unified selection of products that work together seamlessly. It gives professionals a dependable portfolio to build their services on and gives consumers an easy way to find trusted solutions in one place.
Belleza is the flagship haircare brand of Shaymis Agencies, a Level 1 B-BBEE South African manufacturer, wholesaler, and distributor serving more than 1,000 salon customers and 15 national cash-and-carry partners. Being part of the Shaymis Group means Belleza benefits from strong local manufacturing, consistent quality, and a deep understanding of the South African salon and retail landscape.
